In early 2015 Sanlam successfully concluded South Africa’s biggest group annuity transfer. This landmark deal was to be used as part of a B2B toolkit and we were briefed to formulate the success story using Powerpoint and info graphics.
We said no.
Instead, we produced a short AV of real people who had just been privy to a Powerpoint presentation. We insisted on the brand maintaining its image and integrity. After all, it was a big deal. And we treated it as such.