The No. 1 selling South African wine brand in the world, is No.1 for reason. They believe in putting in the time and effort to ensure the grapes are perfectly ripened, allowing their wines to reach their full potential. In the age of Instagram, high speed internet and instant gratification, we believe that one derives more joy and satisfaction from taking the time to do a job well. So when repositioning the brand, we discovered an insight ripe for the picking: people seek every opportunity to demonstrate that they’re on the path to success. We therefore created a brand that then encourages taking the time to do things properly and celebrating the coming of age.