FISH HOEK WINES

Considering Fish Hoek’s simplified approach to winemaking, as well as their passion for doing good, we repositioned

their brand in a way that sums up both points, simply. Their purpose: to make a difference in people’s lives by making things simpler. Their new positioning line: Simply Good.

PROMOTIONAL CAMPAIGN

REPACKAGING

(Before)

(After)

SOCIAL MEDIA CAMPAIGN